| Have you had a look at the list of trade shows we are attending this year? |
| I was surprised to see they were reduced. |
| Last year we attended 120 shows, |
| this year we are only scheduled to attend 80. |
| I saw that. |
| After speaking with the events coordinator, |
| it seems that the entrance fees to the trade shows have gone up significantly. |
| She picked the events where profits were highest and prioritized those events. |
| Ahh, I see. |
| I think it will be hard to meet our targets without attending more events. |
| Maybe we could look into reducing the size of our stand at each event, |
| targeting 10 of our products, instead of 15. |
| This could help cut costs, |
| but still allow us to attend the normal amounts of events. |