Short Talk 85
Welcome, everyone.
This is the fourth annual Gary's Grocery conference in Boise.
My name is Holly Hills,
and I am in charge of meat-replacement products at Beyond Meat,
which is sold in every Gary's Grocery, nationwide.
As a vegan myself, I am always on the hunt for delicious ways to incorporate protein into my diet.
This morning, I want to talk about three new products we are launching.
The products are made entirely from vegetables, including carrots, beans, and broccoli.
A big concern for people interested in veganism is the lack of protein,
so we want to make sure our packing clearly explains the health benefits.
I would like everyone to take a look at the screen to compare different marketing strategies.